For SK Telecom, we have developed Smart Shelf Platform, a cloud-based multi-display digital signage that deliver digital content through Android set-top boxes. With our platform, SK Telecom has been delivering product information and multimedia marketing content and executing marketing campaigns on Smart Shelf displays installed in various types of stores nationwide.
For operators, the platform allows them to easily create a playback schedule, run ads on Smart Shelf displays and monitor playback in real time. For consumers, the platform processes touch events in real time to interact with them, for example, triggering custom content, changing the layout of displays and sending coupons and rewards to consumers via SMS/MMS. For advertisers, the platform enables them to keep track of campaign performance and share advertising profits with content providers depending on the number of displays and the frequency of ads.
Client : SK Telecom
Use Case : Large Discount Stores (Hanaro Mart, HomePlus and E-Mart)